Lupin and Air Jordan: When TV Streaming Influences Sneaker Culture
, 6 min reading time
As the third season of Lupin hits Netflix , another phenomenon is gaining attention: the series’ relationship with the iconic sneaker brand, Air Jordan . Omar Sy , as Assane Diop, has become a true unofficial ambassador for the brand’s iconic models. Let’s take a closer look at this synergy between popular culture and sneaker fashion trends.
Air Jordan and Lupin: An Essential Duo
Since the first seasons, Omar Sy , aka Assane Diop , has been sporting different models from the Air Jordan range with class. Who could forget the Jordan 1 High Fearless , or the Air Jordan 1 Mid Yellow Toe , worn during his acrobatic exploits on the rooftops of Paris? This symbiosis between sneakers and the series has become a topic of discussion in its own right in fan forums and on social media platforms.
In Season 3, Assane makes a big splash by sporting a pair of Air Jordan 1 Mid Metallic Orange , perched atop the Vendôme Column in Paris, a powerful image that resonates with fans and sneakerheads alike.
Omar Sy: The Improvised Jordan Muse
What’s fascinating is the quantifiable impact this unofficial collaboration has had on sneaker sales. The models worn by Omar Sy in the series have seen an unprecedented spike in popularity, proving that Netflix is not only a streaming giant, but also a major influencer in the fashion sphere. Air Jordans are now worn by a diverse audience, from high school students to executives, proving that the brand transcends generations.
The Netflix Effect: A Masterstroke in Indirect Marketing
There’s no denying the series’ colossal impact on the Jordan brand. Data shows that online searches and sales of Assane Diop ’s sneakers have skyrocketed shortly after each season’s release. It’s probably a profitable coincidence for Jordan, but a boon for sneakerheads who identify with the Lupin character’s charisma and ingenuity.
A Criticized but Still Attractive Season 3
While some fans may be critical of the third season's lack of story innovation, the Lupin phenomenon shows no signs of slowing down. The outrageous outfits and clever heist plots may seem redundant to some, but the fan base remains loyal. What's certain is that season 3 will continue to give us memorable looks and, most likely, new sneaker styles to covet.
A Perfect Symbiosis Between Culture and Style
Ultimately, the Lupin series does more than entertain; it also serves as an advertising platform for the Air Jordan 1 . Omar Sy , in playing a multifaceted Assane Diop, creates a modern-day hero who is perfectly in tune with his shoes. As the series continues to evolve, one thing is for sure: it will remain an influential showcase for sneaker trends.
If you haven't yet dived into the world of Lupin and Air Jordans , season 3 comes out this Thursday, October 6, 2023 .
