Recap du SNKRS Day 2023 : le rendez-vous des amoureux(ses) du swoosh - Coproom

SNKRS Day 2023 Recap: the meeting for swoosh lovers

September 13 2023 , 6 min reading time

Recap of SNKRS Day 2023: the meeting for swoosh lovers

SNKRS Day 20203

If you missed it, last week the famous SNKRS Day took place on the Nike app, and this time on a global scale! Between new releases, live streams, and interactive content, the Coproom team summarizes the highlights of this 2023 SNKRS Day for you!

The Nike Dunk Low Premium Vintage Navy

After being postponed several times, it is finally this SNKRS Day that marks the release of the Nike Dunk Low “Premium Vintage Navy”! It appeared via a raffle so that all fans of the Nike Dunk Low could try their luck.

The Nike Dunk Low University Red

On its side, the Nike Dunk Low “University Red”, originally released in 2020, resurfaced through an unexpected SNKRS Scratch. For those unfamiliar, SNKRS Scratch is actually a game organized by Nike, where you scratch to reveal a special offer.

The Air Jordan 4 Red Cement

And of course, the highlight of the show was the surprise release of the Air Jordan 4 “Red Cement”, available in various sizes for all family members. This creation is a fusion of the AJ4 “White Cement” and the AJ4 “Fire Red”.

A celebration with mixed feelings

Unfortunately, Nike once again repeats the failure of the 2021 SNKRS Day. Indeed, many felt a certain disappointment, especially given the somewhat dull program of the day. Despite some interesting releases, the event clearly lacked animation, with only a 50-minute live stream for the entire day. Other activation points were observed in Munich (BSTN), Amsterdam (MAHA), Barcelona (Solebox), and London (SNS), but France, particularly Paris, was sadly neglected.

Let's hope Nike takes note of the criticisms for the 2024 SNKRS Day!